Boost Your Online Sales with Ecommerce Photography in Salt Lake City, UT
Looking at two different commercials of two different products, which one would you choose:
The one with a high-quality image of a product that you would like to use or
The one with a blurred, unprofessional image with no context for its use?
Of course, the first one. This is the difference a high-quality image can make to how you perceive a product. A product image in a commercial and the background say a lot about its quality and the brand. If your product is the best in the market but doesn’t receive the attention it deserves, the reason may be poor-quality photos. For the success of your ecommerce business in Utah's capital, investing in Ecommerce Photography in Salt Lake City, UT is essential. It will enhance your visibility among the targeted audience.
Benefits of Professional Ecommerce Photography
Product images have a major role to play in introducing your product to potential customers. Professional ecommerce photography ensures its done right.
Higher Conversion Rates
Professional product photography directly impacts your bottom line.
Quality product images instantly increase a viewer’s interest in your brand. If someone, who is already searching for a product, finds professional photos showcasing your product, there are high chances he will look for more information. Amateur photos will instantly degrade your product value. Viewers relate to the background as well. Using this space, you can say a lot about your product. Especially if you are selling your product online, clear product images also let potential users see product quality, details and components. They feel confident adding the product to their cart.
Reduced Return Rates
When a product is returned, it is a blow to the brand. It adds to the cost and is frustrating for the business. Research shows that when a customer feels that the product doesn't match the customer’s expectations, the instant reaction is to return. They feel misled or cheated by the photos. It is bad for a company’s reputation. With professional ecommerce photography in Salt Lake City, products can be presented accurately. Thus, the return rates are reduced. When customers receive exactly what they saw online, their trust in the brand increases multifold. This may create repeat customers.
Stronger Brand Image
Two different apparel websites provide the same quality products but one of these is more trusted among customers. Do you know why? Because one displays its products using quality images, while the other posts sloppy images. Using the same high-quality professional product images on different selling platforms creates a more trusted brand image. Whether you sell through your own website or any other, customers will trust your brand and buy your product without a second thought. Your brand becomes recognizable and differentiable because of quality product images.
Better Performance Online
Online platforms are a great way to increase your customer base on a global level. You can reach potential clients internationally through popular online platforms. Quality product images can remove language barrier and reach audience looking for a product similar to yours. Professional photographers understand what viewers want to see and how they can feel a connection. They are also aware of the technical standards of different online platforms. While some platforms prefer clear images with pure white backgrounds, others prefer more detailed images listing all the product features. To get suitable images for different platforms, trust professional photographers.
Usability Across Different Marketing Channels
Once you invest in high-quality product images, you can use them anywhere you like. Post them on product pages on your website, attach in client emails, post on social media, use in print materials and get advertising material designed for trade shows. Your one-time photography investment pays dividends for years in different ways. Quality product photographs will also ensure better ranking for your website. Search engines prefer high-quality images with faster page load times.
Latest Trends in Ecommerce Photography
In the marketing world, trends keep changing. To showcase your product impressively, you should be aware of the latest trends in digital product photography.
AI Editing and Background Removal
Various AI-powered tools are now available that can perform long tasks in seconds. Background removal ensures a more accurate product display. AI tools are used for color correction and basic retouching. This technology can help photographers produce finished images more quickly. AI tools can remove the real background and create a more suitable backdrop without the need for booking expensive locations for shoots.
360-Degree Views
The product research process becomes more convenient if customers can view a product from different angles. 360-degree photography allows an interactive shopping experience. Customers can rotate and zoom the product to view details. They can even view how the product will look in its projected place.
Authentic photographs
With AI and technology, everything is possible. But modern customers want authentic pictures that show a product in its real form. Such images look more relatable. However, only a professional photographer knows how to use the lighting condition and background to showcase the product in the best way. Using everyday conditions and minimal props, they can provide authentic images that customers can relate to.
Conclusion
Ecommerce Photography in Salt Lake City is a reliable way to get the most impactful product images. It is a profitable investment an online businesses can make.
BrandWorx Media is an experienced firm that has served many businesses with their premium ecommerce photography in Salt Lake City, UT. Collaborate with the product photography experts to boost your online sales.
Frequently Asked Questions:
How many product images are required for ecommerce platforms?
Most platforms ask for 5 to 8 product images. These include one main white background image and additional images showing all sides. Images showing products in use can also be included.
Are product photography and ecommerce photography different?
Product photography is a more generalized term. Professional product images may present a product beautifully but they fail to meet technical standards. Ecommerce photography ensures the product images are optimized for online selling.
Can I use the same images across different platforms?
Yes, you can use the same product images. However, each platform has specific requirements for them. For the best results, hire professional ecommerce photographers who know these requirements for optimized performance.
