Luxury Real Estate Videography in Park City and Salt Lake City
In Park City, Deer Valley, Promontory and the high end of Salt Lake City, a lot of buyers see a home on a screen long before they walk through it. Many are relocating, buying a second home, or shopping from out of state. For those buyers, the listing video is the first showing.
Here's what a strong luxury listing film includes, how to prepare the home, and how to get the most out of the footage once it's done.
What a luxury listing film includes
- The setting. Aerial footage that shows where the home sits: the mountain views, the ski runs, the golf course, the neighborhood.
- The flow. Smooth, steady movement through the main living spaces in the order a buyer would walk them.
- The details. Close shots of the finishes that justify the price: stone, millwork, fixtures, the fireplace, the view from the primary suite.
- The lifestyle. The hot tub at dusk, the fire pit, the deck over the fairway. Buyers are picturing a life, not a floor plan.
- The agent, if it fits. An agent-led walkthrough builds trust and gives your social channels a face.
Choose the right formats
One shoot can cover every channel if it's planned that way:
- A cinematic 16:9 film for the listing page, YouTube and email.
- Vertical reels for Instagram, TikTok and YouTube Shorts.
- Still photos for the MLS and print.
- A longer agent walkthrough for buyers who want the full tour.
Timing and light
Light makes or breaks high-end footage. Interiors look best with soft daylight, and exteriors come alive in late afternoon and at twilight with every light on. In Park City, winter footage with snow and summer footage with green fairways sell different stories, so think about which season matches the buyer.
Prepare the home
- Declutter every surface, including the kitchen counters and bathroom vanities.
- Turn on every light and replace mismatched or burned-out bulbs.
- Clean the windows inside and out. The view is often the star.
- Hide cords, remotes, pet bowls and personal photos.
- Have the hot tub, fireplaces and outdoor lighting working before the crew arrives.
Cinematic film or agent walkthrough?
A cinematic film sells the feeling of the home. An agent walkthrough sells the details and the agent's expertise. For a top listing, do both from the same shoot: the film for first impressions, the walkthrough for serious buyers.
Get more from the footage
Put the film on the listing page and the MLS, upload it to YouTube with a searchable title, send it to your buyer list, and cut short reels from it for social and ads. The same footage can also feed the agent's brand long after the home sells.
How we film listings
We shoot on the Canon EOS C50 and R5 C, light with Aputure and Amaran, and fly the DJI Mavic 4 Pro for aerials. You can see recent Park City work, including Gurr Real Estate films and reels, on our work page.
Planning a listing? Tell us about the property and we'll get back to you within 24 hours. Agents looking to save time off camera might also like AI for real estate agents in Utah.
Frequently asked questions
How long should a real estate listing video be?
A cinematic listing film usually works best between one and three minutes. Agent-led walkthroughs for YouTube can run longer, and vertical reels for social should be under a minute.
When is the best time to film a listing in Park City?
Late afternoon into golden hour gives the warmest interiors and the best mountain light. A twilight exterior with every light on is worth adding for high-end homes.
Do I need drone footage for a listing?
For homes where the setting sells the property, like ski access, golf course frontage, views or acreage, yes. For a condo in a dense building, interior footage matters more.