Restaurant Video Marketing in Salt Lake City: What to Film and Post
People decide where to eat with their eyes. Before they book a table in Salt Lake City, they've usually scrolled past your food on Instagram, watched a reel, or looked at your photos on Google. Good video gives them a reason to choose you.
Here's what to film, how to get a month of content from one shoot, and where to post it.
What makes people want to visit
- The food up close. Steam, sauce, the crunch, the pour. Signature dishes deserve hero shots.
- The craft. The kitchen in motion, the smoker, the plating. It shows care and quality.
- The room. Lighting, music and a full room at peak hour tell people what the night will feel like.
- The people. The owner's story, the chef's favorite dish, the regulars. Personality builds loyalty.
A simple shot list
- Three to five signature dishes, each filmed being made and served.
- A drink or dessert moment, like a pour, a torch or a reveal.
- The exterior and entrance, so people recognize you on the street.
- The dining room empty and set, then full during service.
- A short interview with the owner or chef about what makes the place special.
- Still photos of every featured dish for your menu, website and Google profile.
Batch a month of content in one shoot
Instead of filming a little every week, plan one focused shoot each month. A few hours before service can produce a dozen reels, a website loop and fresh photos. Your team stays focused on guests the rest of the month.
Where to post it
- Instagram and TikTok reels for discovery.
- Your Google Business Profile for people searching "restaurants near me."
- Your website, where a short, silent food loop at the top sets the mood.
- Delivery apps and menus, using the still photos.
Timing and lighting tips
Schedule food shots before service, when the kitchen has time to plate carefully. Shoot the room during a busy window. Natural window light is great for food, and a small professional light keeps every dish looking consistent.
Measure what matters
Ask new guests how they found you, watch reservation and online order numbers after big posts, and track which dishes people mention. Then film more of what works.
Work with us
We've filmed food and hospitality across Salt Lake City, from BBQ to barbershops. See it on our work page and our photography page. Ready to plan a shoot? Get in touch.
Frequently asked questions
What kind of videos work best for restaurants?
Close-up food shots, dishes being made, the room during service and short stories from the owner or chef. People choose where to eat based on how the food and the room make them feel.
How often should a restaurant post videos?
Consistency matters more than volume. Two to four good posts a week, planned from one monthly shoot, keeps you visible without burning out your team.
When should we schedule a restaurant video shoot?
Before service or during a slow window. Food shots need time and clean plates, while the room is best captured when it's busy.